There are no words for how infuriating I find this product.
File this under I'M OUTRAGED THAT WOMEN ARE ENCOURAGED TO SPEND SO MUCH TIME AND MONEY AND EFFORT ON REMAKING THEIR BODIES.
Betty Beauty has launched hair dyes for pubic hair. So that it can match the hair on your salon selectives head... or be totally different. Cool!
Now I'm not against beauty products in general. I don't live in a cave; I don't shun all rituals. But yet I'm uncomfortable with new products that make us feel like what we've got isn't good enough. Some might call that hypocritical, but I call it a 21st Cenutury reality. Because feminists CAN wear lipgloss (Hi, Money Miss) and it's tough for girls/women to decide how much of the game they want to play and how much to resist.
So while I do like to shampoo daily and put on some under eye cover up cause I'm tired, I'd really rather live in a world where women are fighting for world peace that worrying if their pubic hair matches... or if it's time to jazz things up a bit down there with some color!
It was the copy on the website that really pushed me to post about this stuff:
"I hadn't planned on starting a cosmetics company.
But sitting in a hair salon in Rome a few years ago, I made a discovery. As I saw women leaving the salon, I couldn't help noticing that some would linger by the door. After a few minutes, their colorist would come back with a little paper bag, hand it to them and send them cheerfully on their way.
When I inquired about this mysterious ritual, the receptionist said: "Per sotto, per farli combaciare," meaning: "For the hair down there... to make it match." I thought, "How genius... A home coloring kit for the hair down there!" I knew there were no specialized products like this in America."
*****
"Genius"
Wow.
I can think of some other words I would have used....